Attitude Equals Altitude
One thing I love about marketing is that it really is a great equalizer. Why do I say that? The answer is simple ... because it's built on attitude. Charles Swindoll, a best-selling Christian author, once wrote, "The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It's more important that the past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill."
The reality is that we get to choose, every day, what kind of attitude we will have. We may not be able to change what people think of us, and we certainly can't change our past, but one thing each and every one of us can change is our attitude. I have become convinced that life is ten percent what happens to us and ninety percent how we react to it.
So what is your attitude toward your business? How about your attitude toward marketing in general? Here's a tough one, how's your attitude about yourself? The beauty of marketing is that the playing field is truly level. We each have the same opportunity to succeed. Either you deserve a life of financial security and time freedom with your family, or you deserve to live a mediocre life surrounded by negative people. It's up to you.
One of the best defenses against mental anguish and a generally bad attitude is the daily process of repeating positive statements about yourself। Statements of affirmation can work wonders when struggling with a negative attitude. I encourage you to read the following statements, as well as some of your own creation, every morning when you wake up and every night before you go to bed. As you read each one, picture these statements happening and feel the positive emotions that go with your mental picture. Soon, you will be the master of your attitude, and that is when you take control of your life. That is when you will begin to move forward and upward, both professionally and personally.
"I am powerful, knowing that I alone am accountable for the results of my decisions and actions."
"I feel supported, working with a team of positive people who share my values."
"People listen to me when I talk because I have something of value to say."
"I value myself as a person, and know that I am worth at least $50,000 a month and more."
"I am proud to be building a home-based business ."
"Living a life Without Limits" /p>
Robert Diz Dismore
